Aranza Herce's profile

Coffee Branding | La Mora Cafés

Aranza Herce
•
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design


Logotype / Icons / Packaging / Branded items / Illustrations / Post Design
Coffee Branding | La Mora Cafés 

Client 
La Mora Cafés is a new coffee company in Brazil that seeks to be nationally differentiated by the quality of its products, being artisanal and produced under roasting of excellence 100% Arabica. The brand itself needed to be fresh, trustworthy and also reflect the quality in the details.

Logotype 
The name La Mora refers to the fruit where coffee is obtained. For this reason, a medium geometric typeface was used to represent the coffee cherry and the letter bars were adjusted to create stability and personality.

Traditional packaging
The traditional packaging maintains the clean and modern look of the logotype by using wide negative space and a simple design layout. The white label on the front is used to highlight the characteristics of the coffee. Complementary information is displayed on the back of the packaging, using some icons to make the instructions easier to read and stand out.


brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design


Special line packaging
The coffee brand also needed a special packaging line, versatile enough to be continued in the future and stand out in the present. The illustrations were the perfect idea to draw attention to the product itself and tell the story of where La Mora Cafés came from.

Minas Gerais Special Line
The illustration was made with references of the culture, traditions and architecture of Minas Gerais, which is one of the two most active coffee states in Brazil and also the origin of La Mora Cafés company.

Natureza do Brasil Line
It represents the fauna and flora of the Amazon rainforest in Brazil, one of the most biologically diverse places in the world. Remembering the importance of Brazil's wildlife.

Café do Brasil Special Line
Leaving the coffee producer as the protagonist, this illustration mirrors the origin of coffee production in Minas Gerais, its fruits and the harvest.


brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design
brand identity branding Brazil Coffee concept design process illustrations packaging design product system design


-
Brand identity | Illustrations | Packaging design | Applications Design
Aranza Herce
⁕
Feel free to reach out to me for branding projects!
Email aranzaherce@gmail.com
Behance behance.net/aranzaherce
 Website aranzaherce.com 
-
I'm also a design content creator
Tiktok @aranzahercedesign 
Instagram @aranzahercedesign 
-


Coffee Branding | La Mora Cafés
Published:
Aranza Herce's profile

Owner

Aranza Herce's profile
Mexico

Coffee Branding | La Mora Cafés

Published:

Tools

Creative Fields